Exclusive interview with The FODMAP Friendly Certification Program
22 Feb 2018
Ever wondered what is the process behind certifying Low FODMAP products?
Ever wondered what the future holds in terms of Low FODMAP?
So did we!
"The FODMAP Talk" received an exclusive interview with the people behind FODMAP Friendly – and, as we came to realize, they are actually really friendly!
1. Please can you share with us the process of certifying low FODMAP products
The FODMAP Friendly Food Program incorporates the FODMAP Friendly logo; the only registered Certification Trademark worldwide, certifying FODMAP levels in packaged food products, which have been laboratory tested and proven to be low in FODMAPs.
Our program has a defined set of rules & criteria which have been approved by the Australian Competition and Consumer Commission (ACCC) here in Australia, and by the relevant regulatory authorities in all the countries around the world where registered.
Our program is designed to enable consumers with symptoms of Irritable Bowel Syndrome (IBS) following a low FODMAP diet, to easily identify & select suitable packaged food products. Our easily recognisable FODMAP Friendly logo assists people with such symptoms to shop and eat with confidence.
The process for Certification begins when a manufacturer completes the Preliminary Application Form downloadable from the FODMAP Friendly website. Samples of the product are submitted to DTS Food Assurance, who test the food for FODMAPs. This involves a detailed analysis requiring multiple controls and steps, to yield accurate results. Click here to learn more.
If and when a product yields testing results below the criteria threshold under the approved rules, it is eligible for FODMAP Friendly Certification.
2. What is the “FODMAP threshold” and how was it determined?
Any food that carries the logo must have been tested and proven to be low FODMAP at the specified serving size. The FODMAP thresholds used to test foods at their specified serving sizes have been approved and are scientifically backed by research.
3. As the Low FODMAP Diet is practised globally, are there plans to have FODMAP Friendly certified products in other parts of the world?
There are currently more than 200 FODMAP Friendly Certified products covering Australia, New Zealand, USA, Canada, UK & France.
There are also several worldwide brands that will announce their partnership with us shortly and many more to come.
4. How do you envision the Low FODMAP market in 5 years’ time?
We envision that the FODMAP Friendly category will boom, with our certified products being stocked in not only leading Australian supermarkets, but also at leading retailers worldwide.
There are already many FODMAP Friendly certified products available at leading American retailers, including Walmart, Wegmans, Kroger, and Smith’s Food & Drug Stores to name a few, and many webstores such as Amazon.com, Hy-Vee, and Vitacost.com also stock them.
5. Trying our luck here… Any hints about new FODMAP Friendly products we are expected to see this year?
Stay tuned for the launch of new FODMAP Friendly Certified products via all our social media channels - Facebook, Instagram and Twitter. Also subscribe to our newsletter to receive priority notifications about new certified products becoming available in your country.